Welcome To Digital Marketing

As digital technologies continue to reshape the competitive landscape, marketers are challenged to stay informed, adapt, and make strategic decisions in a space that’s constantly evolving.

This five-day program delivers the proven frameworks and foundational tools you need to design, implement, and manage a successful digital marketing strategy that achieves your business objectives. From day one, you will engage in hands-on exercises that help you build buyer and influencer personas, capture and measure critical data, communicate more effectively, and drive deeper customer loyalty and market share.

This highly interactive program allows participants to engage in the exploration of new ideas, insights, and experiences from the instructor, guest speakers, and their peers. Through the use of lecture and video, case studies, articles, use-case examples, interactive exercises, and team activities, participants will develop the skills to build and develop a digital marketing strategy to meet business goals. The week will culminate with a final team exercise where participants benefit from feedback from their colleagues. Participants will also have time to network during a casual reception and tour of Harvard Yard. 

Develop the skills to build an actionable digital strategy that aligns with your business goals
Examine how companies use different strategies to reach specific target audiences
Apply a proven digital media framework that you can immediately implement
Identify ways to determine return on investment (ROI) for your digital efforts
Build audience personas to better target your key customers
 Discuss digital media challenges—from measurement and tools to distraction to crisis—and sharing your experiences with your peers
 Expand your professional and personal digital networks through a dynamic global classroom


Tell everyone they’ll be negotiating three times with three different partners.
Put everyone in random pairs. Each pair is told they have $2. They must divide the $2 between themselves.